Monday, July 21, 2008

I Won a Book!

I won a book! Coming from someone that rarely wins anything, it was indeed exciting news to learn I had won. This was through my participation on the Society of Word of Mouth (SWOM), which is a social network for those interested in word of mouth marketing.

The brand new, signed, hardcover book I won is David Vinjamuri's Accidental Branding: How Ordinary People Build Extraordinary Brands. What hooked me is his fantastic Chapter 2, which was offered as a free pdf download on SWOM. In this chapter, David presents six rules successful branders and entrepreneurs tend to utilize on a consistent basis.

Seven remaining chapters of the book each detail a success story that supports these six rules, and they are case studies of familiar/well-known brands like J. Peterman, craigslist, Burt's Bees, and more. One of the best aspects of this book is its easy readability. This book isn't a dry textbook style read, but rather reads almost biographical. David really gets in to what makes these entrepreneurs tick, and presents it in an enjoyable manner.

While I don't feel like I have come away with insight that will necessarily take my career to its next level, I do think that the information introduced is plausible and practical, and I recommend this book to anyone interested in marketing or branding.

David blogs at Accidental Branding and ThirdWay Advertising Blog.


Vic DiGital said...

So how did you hear about SWOM?

Sheryl Tuttle said...

Vic - I heard about SWOM through the Church of the Customer blog at I don't remember how I found the Church of the Customer blog, but it and SWOM have some terrific marketing and branding insight.