Monday, July 21, 2008

I Won a Book!

I won a book! Coming from someone that rarely wins anything, it was indeed exciting news to learn I had won. This was through my participation on the Society of Word of Mouth (SWOM), which is a social network for those interested in word of mouth marketing.

The brand new, signed, hardcover book I won is David Vinjamuri's Accidental Branding: How Ordinary People Build Extraordinary Brands. What hooked me is his fantastic Chapter 2, which was offered as a free pdf download on SWOM. In this chapter, David presents six rules successful branders and entrepreneurs tend to utilize on a consistent basis.

Seven remaining chapters of the book each detail a success story that supports these six rules, and they are case studies of familiar/well-known brands like J. Peterman, craigslist, Burt's Bees, and more. One of the best aspects of this book is its easy readability. This book isn't a dry textbook style read, but rather reads almost biographical. David really gets in to what makes these entrepreneurs tick, and presents it in an enjoyable manner.

While I don't feel like I have come away with insight that will necessarily take my career to its next level, I do think that the information introduced is plausible and practical, and I recommend this book to anyone interested in marketing or branding.

David blogs at Accidental Branding and ThirdWay Advertising Blog.

2 comments:

Vic DiGital said...

So how did you hear about SWOM?

Sheryl Tuttle said...

Vic - I heard about SWOM through the Church of the Customer blog at http://www.churchofthecustomer.com/. I don't remember how I found the Church of the Customer blog, but it and SWOM have some terrific marketing and branding insight.

ShareThis